psa
ROOTED IN THE SOUTH ASIAN ART WORLD
PSA Advisory on a dual conviction: that South Asian art is one of the most vital, underrepresented conversations in the global art world, and that India has a generation of collectors ready to engage with the best of art and design, from everywhere.
We work with private collectors, family offices, corporate and hospitality environments — across acquisitions, collection building, curation, commissions, and special projects. Every client relationship is different, and we treat it that way. What stays consistent is the care we bring to the work and the people we do it with.
PSA Advisory has a presence across India, Dubai, New York, and London.
Parnika Singhee founded PSA Advisory to work closely with collectors at every stage, those buying their first work and those who have been collecting for decades. Her focus is South Asian contemporary art, and the global conversations it belongs in. She trained at three of Mumbai's leading contemporary galleries: Chemould Prescott Road, Chemould CoLab, and Gallery Maskara, and brings that hands-on understanding of the market to every client relationship.
Alongside the advisory, she curates exhibitions and produces editorial work engaging with the art market and the cultural forces shaping it. She remains closely involved with emerging artists, supporting their development.
FOR COLLECTORS
PSA Advisory works with private collectors at every stage - from the first acquisition to the long-term development of a significant collection.
ACQUISITION
Identifying and securing works of exceptional quality across the South Asian and international art market: primary, secondary, and off-market.
COLLECTION
STRATEGY
Long-term advisory on building, refining, and positioning a collection with coherence, ambition, and legacy in mind.
PROVENANCE +
RESEARCH
We partner with firms that do rigorous due diligence. We also provide art historical context, and documentation for every acquisition.
ARTIST COMMISSIONS
Facilitating bespoke commissions with artists whose work aligns with a collector's vision, across genres and geographies.
COLLECTION MANAGEMENT
Cataloguing, conservation liaison, insurance, logistics, and installation — handled with precision and discretion.
PRIVATE SALES
Off-market acquisitions for collectors. Discreet sourcing, authentication, and negotiation with sellers and estates.
FOR CORPORATES+HOSPITALITY
PSA Advisory works with hotels, airports, offices, and residential developments to build meaningful art presences - spaces where art is intentional, not decorative.
ARTIST COMMISSIONS
CURATION
COLLECTION BUILDING + MANAGEMENT
Site-specific works conceived in close collaboration with artists, designed to define a space rather than fill it.
Selecting and placing works that speak to a brand's identity, the character of a space, and the people who move through it
Developing a coherent corporate collection with cultural credibility and long-term value. Ongoing care, documentation, insurance, and rotation of works across sites.
SPECIAL PROJECTS
Beyond the advisory, PSA engages with the broader cultural ecosystem — supporting the institutions, initiatives, and individuals that shape the field.
EXHIBITIONS
Conceptual development and curatorial support for exhibitions across commercial and institutional spaces.
NGO +
CULTURAL PARTNERSHIPS
Advisory and curatorial support for non-profits, foundations, and cultural organisations working with South Asian art.
ARTIST DEVELOPMENT
Sustained support for emerging artists at critical early stages — through introductions, placements, and longer-term mentorship.